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Dog grooming websites that owners trust.
Dog owners are picky about who handles their dog - and they should be. Your website shows them your work, your prices and how gently you care for nervous dogs, then makes it easy to request a booking. Designed, written and run for £39.99 a month.
Illustration: a booking request form on your site
Three kinds of customer
Your website speaks to every type of dog owner.
Different owners worry about different things. Your site answers each of them before they pick up the phone.
New puppy owners
“Is my puppy ready for a groom?”
A puppy intro page explains your gentle first visits, the right age to start and what happens on the day. It’s one of the most searched topics for groomers.
Doodle & long-coat owners
“How much, and how often?”
A breed price guide and advice on grooming intervals for cockapoos, poodles, shih tzus and spaniels - so they book a regular slot, not a one-off.
Owners of nervous or older dogs
“Will they be gentle?”
This is where you win loyal customers. Your site explains how you handle anxious, elderly or reactive dogs: quiet appointments, one dog at a time, no cage drying, breaks when needed - whatever is true for your salon.
Add your qualifications, first-aid training and insurance and you’ve answered the biggest worry an owner has before they ever meet you.
What goes on a dog grooming website
Built around how owners choose a groomer.
Pictures first, then prices, then “can you fit us in?” Your 3-5 page site covers all three.
Before & after gallery
The single most persuasive thing on a grooming site. Phone snaps are fine - we tidy them up.
Price guide by size or breed
Clear “from” prices for full grooms, bath & brush, nail clips and hand stripping.
Booking requests
Linked to your booking system, or a form that asks for breed, coat and preferred dates.
Puppy & nervous dog info
Reassuring pages that explain your approach - the reason many owners switch groomers.
Qualifications & insurance
City & Guilds or iPET qualifications, first aid and insurance shown with pride.
Areas you cover
Essential for mobile groomers: villages and postcodes you visit and what you need on arrival.
Owner reviews
Your best Google and Facebook reviews where new customers will read them.
Opening hours & policies
Drop-off and pick-up times, late collection, cancellation and matted coat policies.
Why groomers need a website
Facebook keeps your regulars. A website brings new ones.
Most grooming businesses run on word of mouth and a Facebook page, and many are fully booked for weeks. So why bother with a website?
Because full diaries don’t stay full on their own. Customers move away, dogs get old, and a new grooming van appears on the next street. A website keeps a steady stream of new owners finding you, so you can choose the dogs and the hours that suit you.
Because owners search before they ask. “Dog groomers near me”, “cockapoo groom price”, “mobile dog grooming [village]”. Facebook pages rarely show up for those. A well-built website does.
Because it saves you hours of messages. Prices, how long a groom takes, what to bring, what happens if the coat is matted - answered once on your site instead of in a hundred Messenger chats.
Avoid these
Four grooming website mistakes we fix.
Small things that quietly lose you bookings.
“Prices on request”
Owners want a rough idea first. A size or breed guide with “from” prices gets far more enquiries.
No photos of real dogs
Stock photos of perfect show dogs feel fake. Your real before-and-afters build trust.
Nothing about nervous dogs
It’s the number one worry. Say how you handle it and you’ll win the owners other groomers turn away.
Unclear where you cover
Mobile groomers especially: if owners can’t tell whether you come to them, they won’t ask.
One price, all in
£39.99 / month
No setup fee · No contract · Cancel anytime
Design, copywriting, domain, hosting, booking requests, gallery and 1 hour of changes every month - new prices, new photos, holiday closures.
Start my grooming website- Tell us about your groomingServices, prices, areas, qualifications and some before-and-after photos.
- We write and design itWarm, reassuring copy that sounds like you, built around what owners search for.
- Live in about 2 weeksThen we keep it up to date while you’re busy with the clippers.
FAQ
Questions groomers ask us.
How should I show prices when every dog is different?
Most groomers use a price guide by size or breed (small, medium, large, or by breed group) with "from" prices and a note that coat condition can change the final price. We lay it out clearly so owners know roughly what to expect before they ring.
Can customers book a groom online?
Yes. If you use a booking system such as Gingr, PetBooker or a general tool like Setmore, we link it from every page. Otherwise we add a booking request form that asks for breed, size, coat condition and preferred dates, and sends it to your inbox.
I'm a mobile dog groomer. Can the site show where I cover?
Yes. We list the towns and villages you travel to, explain how the van works (power, water, parking space needed) and put your service area on a map so customers know straight away if you come to them.
How much does a dog grooming website cost?
An agency-built grooming website usually costs £800-£2,000 upfront plus hosting. GetOnWeb is £39.99 a month with no setup fee, including design, copywriting, domain, hosting, security and an hour of updates every month.
Can you show my qualifications and insurance?
Yes. City & Guilds or iPET Network qualifications, first aid training, insurance and any membership of grooming associations can all be shown - it matters a lot to nervous owners.
Will I get more puppy customers?
A dedicated puppy intro section helps a lot. New owners actively search for "puppy first groom" and want reassurance. Explaining your puppy introduction process is one of the most effective things a grooming website can do.
More questions? Get in touch or read our guides for small businesses.
More waggy tails in your diary.
A dog grooming website that owners trust, built and run for you. £39.99 a month, no setup fee.